See: What is going on right now? Identify what is really happening. Highlight this, bring this up for discussion. Bring everybody on board, so that we share the view of the current practices.
Think: Is this what we want to spend our time on? Which items produce results for us? Which can we drop? If we changed something what would be the new expected outcome be? When would we see that change?
Invest: Make some changes? Track the results? For each change, if it is better keep it, otherwise drop it.
Yes: See the improved return on effort. Rejoice and go back to the start and visualise the new current practices.
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